URBAN OWL: We are Athens

Urban Owl was born in the heart of a city that never hides its contrasts, our Athens. From ‘70s apartment blocks tagged with graffiti to ’30s neoclassical remnants basking in silence, from the noise of street vendors to the hush of Sunday morning coffees, the city is a mosaic of eras and emotions.

Each Urban Owl design is shaped by the geometry, grit, and glow of this Athenian rhythm. Made slowly, to last and to be held, each frame carries a part of the city’s story, its imperfections, its charm, its unapologetic individuality.

For SS25 the brand dives deeper into bold tones, sculptural silhouettes, and unexpected pairings: an ode to expression, identity, and the city that shaped us.

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