MIDO.COM: The new eyewear tradeshow website promotes Accessibility and Inclusion

MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. Milano, 21 November 2023 – The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. […]

Contact Lenses for Sports

Whether you’re an extreme sports enthusiast or just go running occasionally, contact lenses give you clear vision and freedom without the discomfort of glasses.Even a minor vision problem should not be underestimated. If you don’t use the right solution for vision correction, it can affect your performance. Proper vision correction is essential, as are regular […]


1-DAY AQUALENSTM REFRESH: The ultimate choice

1- DAY AQUALENS TM REFRESH 1-DAY AQUALENSTM Refresh Silicone Hydrogel daily contact lenses are highly hydrophilic and provide up to 97% oxygenation to the cornea. With a high level of lubrication and a low coefficient of friction – almost similar to that of the cornea, theeyelid essentially glides smoothly over the surface of the lens, […]


ZEISS completes its digital centration portfolio

ZEISS i.Terminal Go With i.Terminal Go, ZEISS provides barrier-free centration software for tablets that enables eye care professionals to take a simple first step into digital centration. The best eyeglass lens can only reach its full potential if it is correctly centered. A digital centration tool can help eye care professionals to deliver data that […]


Native Vision®: Τhe First Greek Brand of Optical Lenses

The Mediterranean region boasts a unique environment, characterized by distinctive climatic conditions. With hot, dry summers and cool, wet winters, the Mediterranean climate profoundly influences the way of life for its inhabitants. Among the defining characteristics of the Mediterranean is the sun, renowned for its properties, and the need it generates for tailored eye protection […]


LODA: A magical world of handcrafted frames

In the beginning of 1950s Loda was born in Athens, one of the 7 factories that operated in Greece. Laboratorio Ottico di Athene its exact name, since Loda’s first owner, the microbiologist Athanasiades was married with an Italian woman and lived in Trieste. Consequently, Loda’s philosophy was influenced by the italian culture. Loda becomes very […]


Design Eyewear Group takes over the distribution of the brand William Morris London in Greece

The English brand, created in 1996, which presents a young and impertinent universe, inspired by original London, completes the portfolio of Design Eyewear Group, which currently includes four Danish brands (Prodesign, Kilsgaard, Inface & Nifties) and three French brands (Face A Face, Woow & Alium).  Design Eyewear Group thus strengthens its leading position in the […]


SPECTACULAR EYES DESERVE INIMITABLE FRAMES ULTRA LIMITED CAMPAIGN LAUNCH SPRING/SUMMER 2023 In a brand-new campaign by the Italian artisan brand ULTRA LIMITED, all focus lies on the faceand the eyes, and the unique styling possibilities with a beautiful ULTRA artisan frame.Matching the individual frame designs with exotic decorative scarves that perfectlycoordinate with the vibrant colours […]

Zeiss ClearView

The next generation of stock lenses with freeform technology.

Maui Jim: Colour. Clarity. Detail.

The informative actions of Maui Jim in Greece have been successfully completed!