The 3-day eyewear show concludes at Fieramilano Rho. Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days.   President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious […]

MIDO 2024: The countdown has begun!

Doors open, February 3rd to 5th, on the most eagerly awaited eyewear trade show of the year Milano, 18 January 2024 – With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers, journalists and trade professionals from around the world will meet at Fieramilano Rho from February 3rd to 5th for an […]

MIDO.COM: The new eyewear tradeshow website promotes Accessibility and Inclusion

MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. Milano, 21 November 2023 – The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. […]

Winners at the 30th SILMO D’OR

ENFANT CHILDREN: ETNIA BARCELONA with «BA-BAAAANG !» /SP Introducing “Cartoons for Kids”, a fresh collection inspired by the comic world. « BA-BAAAANG ! » stands out with its explosive design while being environmentally conscious. Thanks to their innovative temple flex, « BA-BAAAANG ! » maintains high quality performance while reducing metal consumption by 20%. Additionally, […]

SILMO PARIS 2023: The pole of attraction for a dynamic industry!

The SILMO Generation was there in force. This effervescence was palpable throughout the four days of SILMO Paris: 31,337 visitor-buyers (+16.5% vs. 2022) attended, including 15,902 from abroad (+18.3% vs. 2022) and 15,535 from France (+14.7% vs. 2022). They were able to meet 929 companies, representing a total of 9,400 stand visitors – not counted […]


SILMO ISTANBUL celebrates it’s 10th anniversary! Evolution Begins

SILMO Istanbul is preparing to celebrate its 10th anniversary with striking innovations thanks to its visionary approach and experience, that continues to grow and evolve with each edition. SILMO Istanbul, which continues to grow thanks to its dynamic, stimulating and innovative outlook, looks forward to welcoming industry professionals from Turkey and around the world for […]

Contact Lenses for Sports

Whether you’re an extreme sports enthusiast or just go running occasionally, contact lenses give you clear vision and freedom without the discomfort of glasses.Even a minor vision problem should not be underestimated. If you don’t use the right solution for vision correction, it can affect your performance. Proper vision correction is essential, as are regular […]


KEPLERO: The title is recognized throughout the European Union

The Istituto Politecnico Keplero The Istituto Politecnico Keplero was founded in1977 to train Opticians and Optometrists. The teachers are qualified and experienced to give effective training to enter the world of optics. The Institute has ophthalmic lens and optometry laboratories with new generation equipment. The course lasts three years: two years for the Optics Course […]


1-DAY AQUALENSTM REFRESH: The ultimate choice

1- DAY AQUALENS TM REFRESH 1-DAY AQUALENSTM Refresh Silicone Hydrogel daily contact lenses are highly hydrophilic and provide up to 97% oxygenation to the cornea. With a high level of lubrication and a low coefficient of friction – almost similar to that of the cornea, theeyelid essentially glides smoothly over the surface of the lens, […]

ProDesign. Quality eyewear for everyone

Regardless of fashion preferences, generations, and facial features – we’ve got you. This year we celebrate our 50th anniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history. At ProDesign we are proud to state that we create eyewear that is designed to fit all, and […]