Native Vision®: Τhe First Greek Brand of Optical Lenses

The Mediterranean region boasts a unique environment, characterized by distinctive climatic conditions. With hot, dry summers and cool, wet winters, the Mediterranean climate profoundly influences the way of life for its inhabitants. Among the defining characteristics of the Mediterranean is the sun, renowned for its properties, and the need it generates for tailored eye protection […]

ΦΑΟΣ: Made in Bright Sunshine

FAOS is seeing the sun in the Greekmost way. Our goal is to showcase Greek folk culture and the everyday life moments that accompany it and to do so, we choose and design stylish products inspired by the landscape and the lively instants of Greece. The sun and its “Faos” – as light was called […]


MIDO 2024 is coming back: From 3 to 5 February at Fiera Milano

At MIDO, from 3 to 5 February 2024 at Fiera Milano Rho, the entire eyewear supply chain will meet to exchange ideas, projects, prospects for the future of the industry and, above all, to do business and make trade agreements. Established in 1970 in Milan, MIDO is the leading international exhibition in terms of number […]


LODA: A magical world of handcrafted frames

In the beginning of 1950s Loda was born in Athens, one of the 7 factories that operated in Greece. Laboratorio Ottico di Athene its exact name, since Loda’s first owner, the microbiologist Athanasiades was married with an Italian woman and lived in Trieste. Consequently, Loda’s philosophy was influenced by the italian culture. Loda becomes very […]


Nicolas Fafiotte, President of the 2023 SILMO D’OR awards

A graduate of the ESMOD School of Fashion Design (First Prize in the Haute Couture category), Nicolas Fafiotte trained in Paris – particularly with Emmanuel Ungaro – before moving to Lyon in the early 2000s. He opened his design workshop, offering bespoke wedding dresses and evening gowns, just off Place Bellecour. He crafts “exceptional garments for […]



New season, new passion! The designers at FACE A FACE continue their cultural and artistic exploration of the Italian MEMPHIS movement and discover a surprising connection with contemporary Japanese design. With Shiro Kuramata, an unprecedented poetic element suddenly appears, such as the red roses at the heart of his transparent Glass Chair (“Miss Blanche” chair). […]


Circum Eye: Innovation & Creativity

“Hello Athens, hello future,” says CircumEye#5 with its brand-new slogan and visual appearance, which has been completely redesigned for the expo’s debut at its new location. The new content, visuals and communication reflect the move, and combine the familiar and traditional trade fair with the fresh direction taken by the l reading eyewear business show […]


SILMO Paris launches a Responsible Company Prize

More than a competition, an encouragement to emulate good CSR practices in the field of optometry. In the last few years, SILMO – the trade fair of reference in the optical and eyewear industry has begun to address corporate social and environmental responsibility (CSR). With punctual actions that inform and raise awareness, SILMO hopes to […]


Zeus+Dione: Preserving Greek identity through artisanal craftsmanship

At the core of Nea Optiki Group lies an unyielding ambition, a commitment to celebrating the artisanal craftsmanship of superior Greek eyewear. This philosophy resonates deeply with their esteemed partners, Zeus+Δione, who share the same vision and passion for upholding the rich Greek heritage. Together, they have embarked on a creative journey, driven by creativity […]


Interview with Amélie Morel, chairwoman of SILMO PARIS

The new advertising slogan for the 2023 edition of the trade fair is “Generation SILMO”. How did that tagline come about? A.M.: Several reasons – both rational and emotional – led us to this choice. For more than 50 years, SILMO Paris has remained the first and oldest professional trade fair to participate in the […]