The 3-day eyewear show concludes at Fieramilano Rho. Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days.   President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious […]

MIDO 2024: The countdown has begun!

Doors open, February 3rd to 5th, on the most eagerly awaited eyewear trade show of the year Milano, 18 January 2024 – With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers, journalists and trade professionals from around the world will meet at Fieramilano Rho from February 3rd to 5th for an […]

Winners at the 30th SILMO D’OR

ENFANT CHILDREN: ETNIA BARCELONA with «BA-BAAAANG !» /SP Introducing “Cartoons for Kids”, a fresh collection inspired by the comic world. « BA-BAAAANG ! » stands out with its explosive design while being environmentally conscious. Thanks to their innovative temple flex, « BA-BAAAANG ! » maintains high quality performance while reducing metal consumption by 20%. Additionally, […]

SILMO PARIS 2023: The pole of attraction for a dynamic industry!

The SILMO Generation was there in force. This effervescence was palpable throughout the four days of SILMO Paris: 31,337 visitor-buyers (+16.5% vs. 2022) attended, including 15,902 from abroad (+18.3% vs. 2022) and 15,535 from France (+14.7% vs. 2022). They were able to meet 929 companies, representing a total of 9,400 stand visitors – not counted […]


SILMO ISTANBUL celebrates it’s 10th anniversary! Evolution Begins

SILMO Istanbul is preparing to celebrate its 10th anniversary with striking innovations thanks to its visionary approach and experience, that continues to grow and evolve with each edition. SILMO Istanbul, which continues to grow thanks to its dynamic, stimulating and innovative outlook, looks forward to welcoming industry professionals from Turkey and around the world for […]


MIDO 2024 is coming back: From 3 to 5 February at Fiera Milano

At MIDO, from 3 to 5 February 2024 at Fiera Milano Rho, the entire eyewear supply chain will meet to exchange ideas, projects, prospects for the future of the industry and, above all, to do business and make trade agreements. Established in 1970 in Milan, MIDO is the leading international exhibition in terms of number […]


Circum Eye: Innovation & Creativity

“Hello Athens, hello future,” says CircumEye#5 with its brand-new slogan and visual appearance, which has been completely redesigned for the expo’s debut at its new location. The new content, visuals and communication reflect the move, and combine the familiar and traditional trade fair with the fresh direction taken by the l reading eyewear business show […]


SILMO Paris launches a Responsible Company Prize

More than a competition, an encouragement to emulate good CSR practices in the field of optometry. In the last few years, SILMO – the trade fair of reference in the optical and eyewear industry has begun to address corporate social and environmental responsibility (CSR). With punctual actions that inform and raise awareness, SILMO hopes to […]


What’s up at SILMO Paris?

Since it was founded, SILMO Paris has been committed to accompanying professionals in inventing the future of the optical and eyewear field with actions that inform and increase the industry’s potential “Amélie Morel, Chairman of SILMO Paris. So, with a new arrangement in Halls 6 and 7, the trade fair reinvents the circuit to stimulate […]


Registrations for visitors open in late September 2023 MIDO is where the world of optics meets, where the best the industry has to offer in terms of trends, innovation, design, sustainability and creativity is on display, in a setting where deals are made, and sales closed.Starting the end of September, visitors can register on the MIDO […]