SPECTACULAR EYES DESERVE INIMITABLE FRAMES
ULTRA LIMITED CAMPAIGN LAUNCH SPRING/SUMMER 2023
In a brand-new campaign by the Italian artisan brand ULTRA LIMITED, all focus lies on the face
and the eyes, and the unique styling possibilities with a beautiful ULTRA artisan frame.
Matching the individual frame designs with exotic decorative scarves that perfectly
coordinate with the vibrant colours of the eyewear, the photographer highlights the female
face against brightly coloured backdrops in pastel pink, crimson red and a natural corn yellow,
tones which underline the delicate intricacies of the unique frames.
“…this campaign is all about the beauty and drama of wearing our glamorous accessories on
the face…underlining the uniqueness of the ULTRA LIMITED frames, where each one is like no
other…” Tommaso Poltrone, ULTRA LIMITED
With an eye for their timeless qualities and the completely original design using colourful
upcycled offcuts of high-quality acetate, the photographic compositions reaffirm the artisan
features of the handmade frames, their original character and focus on inimitable design.
ABOUT ULTRA LIMITED
ULTRA LIMITED was founded by the Italian firm 450 Srl in 2014. The eyewear brand started as an entrepreneurial project born from the expertise and know-how of four visionaries who proposed a new stylistic reference for the world of fashion and eyewear. With an immediately identifiable and recognisable style, the one-of-a-kind customisable products in the Ultra Limited collection today are characterised by the finest Italian craftsmanship and quality, and creative design ideas with colourful and expressive details and combinations. Popular with celebrity clients who love the unique style of their frames, Ultra Limited frames have been worn by Luca Argentero (actor), Sabrina Ferilli (actress), Renzo Arbore (actor), Gabriel Garko (actor), Gianni Morandi (singer) and Paolo Nutini (singer songwriter) and many other well-known faces.
ULTRA LIMITED WILL EXHIBIT AT VISION EXPO EAST –
BOOTH U1425 (FUSION EYEWEAR)