In addition to substantial live participation in the event, there was equally significant online activity – users from around the globe connected to the MIDO social profiles, enlivening them with more than 15,000 shares between posts and stories. Communication, in just the 3 days of the fair, exceeded 1.4 million impressions, growth also reflected in the 50,000 interactions on the pages, a more than 30% increase over last year.
The mido.com website was visited by more than 30,000 people (+50% over 2022) while the digital platform counted 12,000 members, 650 showcase pages and more than 40 events that will continue to be available until December 2023.
The combination of in-person participation and online posts means MIDO 2023 successfully and positively integrated the real and the virtual.
The show continues on the online platform and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn.