PRODESIGN | DENMARK: Crafted to stand out
This season, we celebrate contrast, character, and craft. From bold expressions in acetate to the refined lines of titanium, every new addition is designed with clarity of purpose and a confident point of view. Whether you’re drawn to sculptural silhouettes, layered materials, or quietly bold details, this is eyewear built to express individuality — and built to last.
We introduce new concepts and revisit trusted favourites — each grounded in clean Danish design and tactile precision. New titanium shapes bring lightness and elegance to the collection, while expressive acetates offer sculptural boldness, colour play, and attention to detail. From subtle updates to standout silhouettes, every frame is made to reflect personality — and carry it with ease.
From redefined classics to expressive newcomers, this is a season of intelligent design and purposeful attitude — always crafted to stand out
SPARKLE is a celebration of expressive acetate — with sharp millings, layered colourways, and sculptural precision. Featuring custom two- and three-layer acetates, each frame is crafted with exact cuts that reveal vibrant middle layers in just the right places, including the front, temples, and even the temple tip. Every detail, down to the cut where temple meets front, is thoughtfully executed for maximum impact — and unmistakable Prodesign identity.
SHARP MILLINGS, STRIKING ACCENTS: Precise cut lines reveal layered acetates in both front and temples — adding refined boldness to every frame.
MINIMAL METAL, MAXIMUM EFFECT: Subtle silver or gold hinges cap the acetate structure keeping a clean and crafted expression.
SIGNIFIC is a bold, feminine acetate concept. Each frame is crafted in multi-coloured, gradient acetates that bring vibrance without losing sophistication. Look closer and you’ll find Prodesign’s signature attention to detail: subtle facets around the lens and temple, and a softly rounded temple tip design — every element precisely placed to enhance the colour play and form.
COLOURFUL GRADIENT ACETATES: Each frame is crafted in rich acetates with tonal transitions that elevate the shape.
DECORATIVE WIRE CORE: The custom-designed wire core features a graphic pattern tailored to the temple shape — reinforcing the frame’s feminine character.
PROFLEX ACE continues to evolve with two brand- new shapes and fresh colour updates across the collection. PROFLEX ACE 4 brings a modern twist to the round shape with a flat top. Made from toned-down transparent acetates, they let the unique flex-zone titanium hinge take centre stage.
ICONIC FLEX-ZONE TEMPLE: Engineered in titanium, the signature flex-temple offers movement, comfort, and a refined technical look.
TONED-DOWN COLOURS, SMART CONTRASTS: Subtle transparent acetates silently compliment the PROFLEX temples.
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