The Greek eyewear brand redefining craft, identity, and global ambition
A story of steady growth, bold creativity, and a vision that now looks beyond borders.
In an industry where trends move fast and competition grows fiercer every year, FAOS stands out precisely because it refuses to rush. The brand has built its momentum on consistency, growing steadily, investing in craft, and nurturing a design identity that feels unmistakably Mediterranean. Today, FAOS Sunglasses is entering its most dynamic phase yet: expanding its collections, strengthening its partnerships, and taking confident steps into international markets.
A journey of steady, purposeful growth
Since its inception, FAOS has followed a clear path: create eyewear that reflects the light, textures, and spirit of Greece while maintaining uncompromising quality. Handcrafted in Greece from Mazzucchelli acetate with quintuple hinges and ZEISS lenses, each model expresses a balance of craftsmanship and storytelling.
This strategy has paid off. Over the last years, FAOS has recorded stable development, expanding the retailer network, refining the production processes, and establishing a signature aesthetic grounded in warm Mediterranean colorways and sculptural silhouettes. The brand’s “quiet confidence” has started to become recognizable to opticians and consumers alike all over Greece.
An outstanding presence at CircumEye Exhibition
The 2025 FAOS presence of CircumEye marked a milestone. The company stood out as a brand with a point of view, ready to engage more with optical professionals and to reaffirm its commitment to its partners. The booth reflected the brand’s values: welcoming, precise, and rooted in Greek aesthetics. Throughout the exhibition’s weekend, visitors were introduced to FAOS collections. The CircumEye Exhibition offered proof that FAOS is no longer emerging; it is establishing itself.
The new FAOS Collection
The upcoming year will bring FAOS’ most expansive and exceptional collection yet. The new models will continue to evolve the brand’s design language with bolder lines and an enriched palette of colors drawn from Greek landscapes. These upcoming releases will lay the foundation for FAOS’ next chapter. With greater variety and deeper storytelling, the new collection aims to appeal to a wider audience while remaining loyal to the brand’s artisanal roots.
A strategic step toward international expansion
FAOS is now ready to grow globally. The company’s partnership in India marks its official international representation through a dedicated distributor and selected premium stockists.
This expansion is supported by participation in international optical exhibitions, allowing FAOS Sunglasses to introduce Greek-made eyewear to new markets. It also supports the brand to build relationships with retailers who value authentic design and high manufacturing standards. The long-term goal is clear: to establish FAOS as a boutique global brand with Mediterranean identity.
Design with responsibility: Social impact at the core
FAOS’ growth is complemented by a series of meaningful initiatives. Through donations and limited- edition projects, the brand supports communities and environmental causes that align with its values.
A recent collaboration with MyCrown Collection raised funds for the Municipality of Megisti (Kastellorizo) to enrich the island’s school infrastructure, an act that strengthens FAOS’ bond with the Greek regions that inspire its collections. Additionally, the partnership with the Princess Charlene of Monaco Foundation reflects the brand’s commitment to causes related to water safety and Mediterranean life. These initiatives are more than symbolic. They express the company’s belief that an eyewear brand should carry cultural and social purpose, helping shape a more conscious industry.
Looking ahead
With an expanded team, upgraded production capabilities and a clear brand direction, FAOS enters 2026 with momentum. The vision is ambitious yet grounded:
- to deepen its presence in premium optical stores,
- to expand internationally with consistency,
• to continue producing eyewear that is both finelycrafted and emotionally resonant.
FAOS remains a brand built around light, the Greek light that inspires every detail. And now, that light is beginning to travel further!
