Decade after decade, the SILMO continues to evolve, develop, and grow, thanks togenerations of enthusiastic, hard-working professionals who rally the entire optical and eyewear industry, and thanks to the organising teams who endeavour to deal with market fluctuations, technological progress, social changes and ethical sensibilities, among much more. With each new generation, humanity and the […]Read Article
SPECTACULAR EYES DESERVE INIMITABLE FRAMES ULTRA LIMITED CAMPAIGN LAUNCH SPRING/SUMMER 2023 In a brand-new campaign by the Italian artisan brand ULTRA LIMITED, all focus lies on the faceand the eyes, and the unique styling possibilities with a beautiful ULTRA artisan frame.Matching the individual frame designs with exotic decorative scarves that perfectlycoordinate with the vibrant colours […]Read Article
MIDO 2023: THE INTERNATIONAL EYEWEAR SHOW OPENS A NEW CHAPTER
Milan, 7 February 2023 – MIDO 2023 marks the beginning of a new era for the eyewear show with numbers that confirm its leadership position as it closed its doors yesterday on the 51st edition. The next MIDO will take place Saturday February 3rd to Monday February 5th 2024, at Fiera Milano Rho. Attendance peaked […]Read Article
It’s High Time for Dramatic Looks
Kamilia Kusz, Robert La Roche Eyewear The reign of the tiny sunglasses is officially over. This year, the frames are bigger, the shapes more dramatic and the lenses colorful and transparent. However, trends like these don’t come about randomly – they always reflect a societal shift. The more turbulent the times, the more opulent the […]Read Article
Exterial attribute of interial style ENNI MARCO is one of the most noticeable brands in the optical market all over the world. The Italian roots of the company allow to create ultra-fashionable collections of both sunglasses and medical frames. They harmoniously combine top trends and a respect for traditions, original design solutions and a flawless sense […]Read Article
TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!
Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights! In celebration […]Read Article
Nomination SILMO d’OR
Companies nominated at the 29th Silmo d’OrRead Article
SILMO Istanbul 2019, a trade fair that’s here for the long haul
Bringing innovation, dynamism and unity to the Turkish optical industry, SILMO Istanbul welcomed optical professionals from the MENA region to the Istanbul Expo Center, from 21 to 24 November 2019.Read Article
If you love eyewear, avant-garde design, independency, networking in a relaxed atmosphere and good vibes, then CircumEye is the trade event to visitRead Article
The International SILMO Istanbul Optical Fair proved, last year, that it has become an indispensable exhibition of the optical sector in a short time. With its geographical location, Istanbul showed to be an indispensable part of the optical trade with its role as a bridge between Europe, the Balkans, the Middle East, Central Asia and North Africa.
This Year, the 6th of the fair strengthened its position sector with confident steps, by growing, and put a signature to many innovations !