MIDO 2025: enhanced Digital Tools for an increasingly connected experience
MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools. With a focus on accessibility, interactivity and innovation, the new functionalities will provide crucial support for exhibitors and visitors, simplifying every aspect of participation in the show. An increasingly high-performance AppThe MIDO App, appreciated for its functionality in 2024, […]
MIDO 2025 – registrations and awards are open!
MIDO, the leading international eyewear trade show, returns from February 8-10 at Fiera Milano Rho, welcoming attendees from around the globe—last year attracting over 40,000 visitors from 160 countries! To register, complete the form at this link: https://www.mido.com/en/entry-pass. Members of the press can register here: https://www.mido.com/en/press-registration. THE AWARDS Applications are open for the awards that […]
SILMO ISTANBUL awaits you for its 11th edition!
SILMO Istanbul, Turkey’s only international optics trade show, takes place from November 20 to 23 at the Istanbul Expo Center (Halls 5-6-7), showcasing the Turkish optics industry alongside major international brands and Asian manufacturers. A bridge between Asia and Europe, a springboard for new collaborations For four days, SILMO Istanbul brings together key players from […]
CircumEye#6: Innovation & Creativity
“Hello Athens, hello future,” says CircumEye#6 with its brand-new slogan and visual appearance, which has been renewed for the expo’s comeback at its known location. The content, visuals and communication reflect the move, and combine the familiar and traditional trade fair with the fresh direction taken by the l eading eyewear business show in its […]
Nea Optiki Group: 20 Years of Greek Handmade Eyewear
For two decades, Nea Optiki Group has been synonymous with craftsmanship and contemporary design. Operating the only handmade eyewear factory in Greece, under the name Greek Handmade Frames (GHF), Nea Optiki Group combines creation with cutting-edge innovation. Reviving handmade production, it ensures that each pair of eyewear reflects the art of the past and the […]
The Mediterranean Connection
Faos, based in Greece and MyCrown Collection based in Monaco, two innovative brands deeply committed to sustainability, have joined forces to create a special capsule collection of eco-friendly sunglasses, aptly named “The Mediterranean Connection”. This collaboration represents a fusion of Greek and Monaco craftsmanship and design ethos, emphasizing the importance of eco-conscious production practices. Named […]
MIDO launches “REFOCUSING ON HUMANS”
Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber. Starting today, on our website, registration is open to visitors and journalists planning to attend the exhibition, set to […]
Oliver Eyewear: Style & Quality
Oliver Eyewear, founded in 1969 in Milan, always strives towards the improvement and renewal of their products’ quality and variety. Creating an extended collection that is constantly innovated and growing according to the trends and needs of the consumer. Oliver Eyewear designers create a wider range of stylish frames of the highest quality, with special […]
URBAN OWL eyewear should not be missing from any mood board
Drawing inspiration from the modern urban universe, Greek eyewear brand Urban Owl unites traditional craftsmanship with innovation, creating disruptive eyewear that echoes the pulse of the city. Guided by the philosophy of slow fashion and fashion consciousness, Urban Owl sets new standards in today’s city-inspired aesthetics. The Urban Owl SS24 collection bursts into the limelight […]
Managing Presbyopiain an Optical Store
Nowadays, presbyopia can be defined as the condition that occurs when the normal ability of the eye to focus at different distances due to age begins to decrease despite optimal refractive correction for distance, with vision for near distances being characterized as inadequate. In fact, it is estimated that in 2000, presbyopia had a prevalence […]
