Shamir Optimee™ :The holistic approach to managing child myopia
What it is Shamir Optimee™, advanced myopia management lenses for children, corrects their vision and slows down the progression of myopia.* Being unable to see clearly affects how children learn and see the world, as well as how they interact with it today, and later, as adults. Correcting myopia and managing its progression in the […]
SPECTAFUL: See you lightly
Spectaful’s philosophy is based on comfort and lightness in technically advanced products with a minimal look and feel – and strong roots in the Made-in-Italy philosophy and production. The brand was in the headlines at MIDO 2022, for their special YUGAAV sunglasses design created to honor the 50th Anniversary of the MIDO show – a […]
Discover Carolina Lemke Berlin
Discover Carolina Lemke Berlin, where high-fashion eyewear meets global trends, bringing chic designs to everyone, everywhere. Stimulated by a strong passion for style and self-expression, our brand essence is expressed by #neverstopchanging. With an unparalleled approach, we introduce stylish designs and exclusive offers, conquering market after market worldwide. Our commitment extends to designing and delivering […]
SILMO 2024: The momentum of the present and the future
The 2024 SILMO Paris trade fair is getting ready to welcome all of the players from the optics sector with more than 900 exhibitors participating in the event and 1,500 brands from 144 countries throughout the world on hand to showcase their offers. This key event will take place at a 75,000 m² venue (Halls […]
Presbyopia and ready-made eyeglasses
Eleven mistakes, which worsen vision with headaches and migraines and can lead to health adventures… A common but misunderstood condition is presbyopia. Although most people consider it a problem of old age, the difficulty of focusing clearly on nearby objects begins to manifest at the age of 40, while the condition continues to progress until […]
Myths and Facts of Contact Lenses
There are a few common myths and misconceptions about contact lenses that keep some people from giving them a try. We help you separate fact from fiction. Getting to the bottom of contact lens mythsThere are a few common misconceptions about contact lenses that keep some people from giving them a try. We’ll help you […]
Mido 2025 returns to Milano from 8 to 10 February
Back from 8 to 10 February 2025 at Fiera Milano Rho, MIDO | Milano Eyewear Show, the only international trade show that brings together the entire eyewear supply chain in Milano. Opticians, manufacturers, designers, buyers, journalists and professionals from all over the world will meet, once again, at the most important event dedicated to eyewear, […]
A new approach to visual merchandising for optical store
A new team, whose members each have a distinct experience in the field of optics and stores, come together to bring innovative ideas to the window display of optical stores. We asked them and they told us about their new venture Michalis Vlachopoulos: CEO | Optitec Antonis Asiminas: Chief Operations Officer | Optitec Maria Stergiou: […]
