This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
A new approach to visual merchandising for optical store
A new team, whose members each have a distinct experience in the field of optics and stores, come together to bring innovative ideas to the window display of optical stores. We asked them and they told us about their new venture Michalis Vlachopoulos: CEO | Optitec Antonis Asiminas: Chief Operations Officer | Optitec Maria Stergiou: […]
A new era of virtual reality in ophthalmic lenses
Press Release ORION VR: A new era of virtual reality in ophthalmic lenses from Native Vision® In a fast-paced era with rapidly evolving artificial intelligence, Native Vision® invests in cutting-edge technology, providing innovative products that set a new standard in biometrics, training, and customer familiarization. In this context, ORION VR emerges, a wearable Virtual Reality (VR) tool that analyzes gaze […]
MIDO 2024: 40,000 ATTENDEES OVER 3 DAYS!
The 3-day eyewear show concludes at Fieramilano Rho. Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days. President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious […]