MIDO 2025: enhanced Digital Tools for an increasingly connected experience
MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools. With a focus on accessibility, interactivity and innovation, the new functionalities will provide crucial support for exhibitors and visitors, simplifying every aspect of participation in the show. An increasingly high-performance AppThe MIDO App, appreciated for its functionality in 2024, […]
MIDO 2025 – registrations and awards are open!
MIDO, the leading international eyewear trade show, returns from February 8-10 at Fiera Milano Rho, welcoming attendees from around the globe—last year attracting over 40,000 visitors from 160 countries! To register, complete the form at this link: https://www.mido.com/en/entry-pass. Members of the press can register here: https://www.mido.com/en/press-registration. THE AWARDS Applications are open for the awards that […]
MIDO launches “REFOCUSING ON HUMANS”
Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber. Starting today, on our website, registration is open to visitors and journalists planning to attend the exhibition, set to […]
Mido 2025 returns to Milano from 8 to 10 February
Back from 8 to 10 February 2025 at Fiera Milano Rho, MIDO | Milano Eyewear Show, the only international trade show that brings together the entire eyewear supply chain in Milano. Opticians, manufacturers, designers, buyers, journalists and professionals from all over the world will meet, once again, at the most important event dedicated to eyewear, […]
MIDO 2024: 40,000 ATTENDEES OVER 3 DAYS!
The 3-day eyewear show concludes at Fieramilano Rho. Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days. President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious […]
MIDO.COM: The new eyewear tradeshow website promotes Accessibility and Inclusion
MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. Milano, 21 November 2023 – The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. […]
Enjoy MIDO
After an edition with results that exceeded all expectations, with 22 thousand visitors in 3 days, MIDO is warming up for the 2023 edition, the number 51 in person. The appointment for all eyewear professionals is from 4 to 6 February 2023 at Fiera Milano Rho.
