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MIDO launches “REFOCUSING ON HUMANS”
Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber. Starting today, on our website, registration is open to visitors and journalists planning to attend the exhibition, set to […]
URBAN OWL eyewear should not be missing from any mood board
Drawing inspiration from the modern urban universe, Greek eyewear brand Urban Owl unites traditional craftsmanship with innovation, creating disruptive eyewear that echoes the pulse of the city. Guided by the philosophy of slow fashion and fashion consciousness, Urban Owl sets new standards in today’s city-inspired aesthetics. The Urban Owl SS24 collection bursts into the limelight […]
Managing Presbyopiain an Optical Store
Nowadays, presbyopia can be defined as the condition that occurs when the normal ability of the eye to focus at different distances due to age begins to decrease despite optimal refractive correction for distance, with vision for near distances being characterized as inadequate. In fact, it is estimated that in 2000, presbyopia had a prevalence […]