Lacoste presents the men’s eyewear of the Spring/summer 2025 advertising campaign

The Lacoste Spring/Summer 2025 advertising campaign features brand ambassador Arthur Fils, the French tennis star who has risen this year to among the top 20 players in the world. The campaign showcases one sunglass and one optical style from The Line, a collection dedicated to refined, elegant men who appreciate timeless fashion. Both frames, crafted from metal, reflect the brand’s dynamic and sophisticated allure, offering a fresh take on classic designs enhanced by evocative details such as the iconic Croc symbol and Ribbon motif.

L2311: This sophisticated optical style is crafted from lightweight metal and boasts a classic modified- rectangular front. The temples are embellished with a Ribbon detail extending to the endpieces with an elegant green enameled line. The logo plaque, positioned on the acetate temple tips, completes the look of this frame, presented in Matte Silver in the SS25 advertising campaign with Arthur Fils, it is also available in Dark Gunmetal, Gold, and Amber Gold.

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