Experience Milano during MIDO 2026

MIDO | Milano Eyewear Show is the 54^th edition of the world’s leading international eyewear show, bringing together the entire supply chain: from lenses and frames to machinery, materials, and technology. About 1,200 exhibitors from 50 countries and more than 40,000 visitors from 160 nations, MIDO is the global business point for brands, designers, manufacturers, and professionals from over 50 countries. MIDO is where innovation, design, and business trends are launched and discussed. Coming to MIDO means discovering new collections, building strategic connections, and experiencing the future of eyewear firsthand.

This year MIDO is taking place just days before the Milano-Cortina Winter Olympic Games and to facilitate hospitality, mobility and city experiences in this vibrant and busy city, MIDO has developed a set of dedicated hosting and mobility tools, all designed to simplify travel, accommodation, and city experiences for all MIDO exhibitors and visitors.

1. Hospitality & Travel Made Easy – Official Booking Platform

To support visitors during the high-demand period, MIDO has partnered with MiCodmc, the official hospitality agency. Through the online booking tool, you can:

• Book hotels and accommodations in Milano and surrounding areas https://hotels.micodmc.it/mido2026/en
• Organize travel and transfers in a few clicks
• Access exclusive experiences curated for MIDO participants

2. YesMilano City Pass-Exclusive Advantage for MIDO Visitors

All MIDO pass holders can purchase the YesMilano City Pass with a 10% exclusive discount: https://citypass.yesmilano.it/en/passes

The pass includes:

• Unlimited or discounted public transport
• Access to the Duomo
• Entry to main museums and cultural attractions
• Special rates for experiences across the city

Perfect for combining business at Fieramilano Rho with culture, sightseeing, and leisure in the city center, the Official Pass of the City of Milano will allow you to save up to 70% on your visit.

3. City Maps to Experience Milano Beyond the Fair

MIDO provides curated city maps designed specifically for international visitors, highlighting:

• Cultural landmarks
• Food & dining districts
• Shopping areas
• Design and lifestyle hotspots

These maps help you explore Milano efficiently between meetings, events, and fair days. Here is the link: https://www.mido.com/hubfs/mido/area-riservata/contenuti-premium/mappa-quartiere-en.pdf

Using MIDO’s official tools guarantees priority access, reliability, and tailored services for the eyewear community.

Through the enhanced MIDO website, you may find integrated digital tools to manage your days at the exhibition efficiently:

• Constantly updated exhibitors list for MIDO 2026 (around 1,200 exhibitors from 50 countries)
• Fair layout and interactive halls navigation
• Access to hospitality services and city information
• Updates on events, awards, and The Vision Stage talks: MIDO is not only a showcase, it is also a hub for education and information. The Vision Stage space at Hall 1 hosts presentations, events and conferences dedicated to the entire world of optics. For all those who do not want to miss a single detail of the latest innovations, the program is now online: https://www.mido.com/en/the-vision-stage-2026

We look forward to welcoming you to MIDO | Milano Eyewear Show, where business opportunities, innovation, and global networking come together in one unique setting.
This is the ideal occasion to grow your business, discover new partnerships, and shape the future of the eyewear industry.

Let’s meet from Saturday January 31^st to Monday February 2^nd at Fieramilano Rho. Register now!

https://www.mido.com/en/entry-pass