FAOS Sunglasses: Summer under the Greek Light
This summer, FAOS sunglasses continue to strengthen their presence in the international eyewear market, with a collection that has already captured attention and confirms the momentum of a Greek brand with a clear and distinctive identity.
This season marks an important milestone for FAOS, as the brand’s first flagship store is preparing to open its doors in the heart of Athens, inside the restored and historic Stoa Arsaki, a neoclassical landmark bearing the signature of Ernst Ziller. The new store has been designed to express the Greek meaning of light, design, and aesthetics. Through natural textures, premium materials, and carefully handcrafted elements, the space reflects the same philosophy that defines every FAOS frame: refined simplicity, authentic character, and exceptional Greek craftsmanship.
At the same time, the FAOS partner network continues to grow. More and more optical stores in Greece and abroad are joining the brand’s journey, making FAOS sunglasses available in even more locations and bringing them closer to customers who are looking for something distinctive, elegant, and authentically Greek.
Within this season’s collection, the company focuses on designs that are already proving to be strong commercial choices, adding character without compromising everyday wearability. The result is a collection that feels fresh, premium, and commercially relevant for the modern optical store.
Several designs from the new collection have already stood out, thanks to their distinctive shapes, refined color combinations, and the signature FAOS balance between contemporary elegance and Greek character. Models such as Kythnos, Serifos, Donousa, Sikinos, and Ariadne have attracted strong interest, while selected colorways sold out immediately, confirming the growing demand for Greek sunglasses with a premium aesthetic.
In parallel, the company is preparing to present its first dedicated optical collection in September, marking a new chapter for the brand beyond sunglasses. Maintaining the same design philosophy, premium materials, and emphasis on Greek handmade craftsmanship, this new proposal brings the FAOS aesthetic into the world of optical frames, offering customers a complete eyewear experience.
With its first flagship store opening soon, FAOS is creating a new touchpoint. Visitors will be able to discover FAOS eyewear up close and experience the quality of the materials and frames through direct try- on. At the same time, the partner network continues to expand, and the company enters the new season with confidence. Through a campaign inspired by the aesthetics of the Greek summer, FAOS offers its partners a collection that does not simply fill the shelves, but creates genuine desire.
