UNIQUE 1DAY
A New Dimension in Everyday Vision The UNIQUE 1DAY daily contact lens family (spherical / toric / multifocal) introduces a groundbreaking proposition to the Greek market, combining innovation, comfort, flexibility, and eye protection. • Innovative packaging of 8 and 32 contact lenses UNIQUE 1DAY offers a one-of-a-kind packaging format of 8 or 32 daily contact […]
Lacoste presents the men’s eyewear of the Spring/summer 2025 advertising campaign
The Lacoste Spring/Summer 2025 advertising campaign features brand ambassador Arthur Fils, the French tennis star who has risen this year to among the top 20 players in the world. The campaign showcases one sunglass and one optical style from The Line, a collection dedicated to refined, elegant men who appreciate timeless fashion. Both frames, crafted […]
ADORE Color Lenses
For a more impressive look! Contact lenses have quitted in just serving the need for vision and are becoming part of everyday life and also special appearances.The Italian brand ADORE offers a collection of colored contact lenses that are carefully designed, combining high aesthetics that make the look even more impressive. Through 38 shades and […]
From Couture to Design: Olivier Lapidus to chair the SILMO d’Or 2025
This year, SILMO Paris has entrusted the presidency of the SILMO d’Or jury to French designer Olivier Lapidus. He will bring to this edition a fresh and boundary-pushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics. His presidency symbolises a desire to open up to new territories in contemporary design. […]
Partnership Expansion OPTIX S.A. X POLAR SUNGLASSES
Revert SRL extends Exclusive Distribution Rights for POLAR Sunglasses and Optical frames collections in Greece to OPTIX S.A. Belluno, 13/1/2025 – Revert, the renowned producer of POLAR sunglasses and optical frames, is pleased to announce that it has officially extended the exclusive distribution agreement for its products in Greece with OPTIX S.A. The continuation of […]
Mondottica partners with Papavassiliou SA
Mondottica Group announces a new strategic partnership in the Greek eyewear market. The agreement with Papavassiliou will allow Mondottica Group brand partners Pepe Jeans London, Benetton Group, Ted Baker, Reebok, Hackett London and Hackett No.14 Savile Row to increase visibility and availability in a strategic European market. Papavassiliou SA distribution company specialises in branded eyewear […]
Nea Optiki Group: 20 Years of Greek Handmade Eyewear
For two decades, Nea Optiki Group has been synonymous with craftsmanship and contemporary design. Operating the only handmade eyewear factory in Greece, under the name Greek Handmade Frames (GHF), Nea Optiki Group combines creation with cutting-edge innovation. Reviving handmade production, it ensures that each pair of eyewear reflects the art of the past and the […]
The Mediterranean Connection
Faos, based in Greece and MyCrown Collection based in Monaco, two innovative brands deeply committed to sustainability, have joined forces to create a special capsule collection of eco-friendly sunglasses, aptly named “The Mediterranean Connection”. This collaboration represents a fusion of Greek and Monaco craftsmanship and design ethos, emphasizing the importance of eco-conscious production practices. Named […]
A new era of virtual reality in ophthalmic lenses
Press Release ORION VR: A new era of virtual reality in ophthalmic lenses from Native Vision® In a fast-paced era with rapidly evolving artificial intelligence, Native Vision® invests in cutting-edge technology, providing innovative products that set a new standard in biometrics, training, and customer familiarization. In this context, ORION VR emerges, a wearable Virtual Reality (VR) tool that analyzes gaze […]
MIDO.COM: The new eyewear tradeshow website promotes Accessibility and Inclusion
MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. Milano, 21 November 2023 – The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. […]