MIDO 2026: the point of reference for the optical business
Visiting MIDO, from January 31 to February 2, 2026, at Fieramilano Rho, means gaining a complete and up-to-date overview of the eyewear market. For opticians, it is the ideal opportunity to discover new products, spot trends, meet suppliers and strategic partners, and find concrete ideas to evolve their store and business. In a complex global context, MIDO 2026 presents itself as an accelerator of opportunities—a place where the entire supply chain can regain momentum, engage with international markets, and highlight the value of Made in Italy.
To make the visit even more effective, MIDO offers tools tailored specifically for opticians. The MIDO App allows visitors to plan their days at the fair, save stands of interest, organize their route across pavilions and thematic areas, schedule appointments, and collect contacts to maximize the return from every meeting.
There are also dedicated moments celebrating industry excellence. The MIDO Awards 2026 will honor design, innovation, and sustainability, emphasizing the central role of the retail point and the most virtuous companies. The ceremony will take place on Sunday, February 1, at 12:30 PM, in the Piazza of Pavilion 1, offering inspiration and opportunities for dialogue across the entire supply chain.
In Pavilion 1, The Vision Stage enriches the visit with talks and meetings that help understand the present and anticipate the future of the sector. Economics, geopolitics, inclusion, and sustainability become practical tools even for those who work daily in direct contact with the public. Among the stage speakers are authoritative voices such as Monica Maggioni, Alec Ross, Drusilla Foer, and Dario Fabbri.
Completing the experience is a vibrant and welcoming Milano, offering services designed to make opticians’ stay easier: dedicated hotel options, an online booking tool, free trains on Sunday, city maps, and the YesMilano City Pass with a 10% discount, allowing all MIDO pass holder to save up to 70% on total cost of admissions and services. Everything is designed to move around the city with ease and enjoy it beyond the fair, combining culture, relaxation, and quality time.
MIDO thus returns as the beating heart of international eyewear—not just a large showcase, but a place where relationships are built, collaborations are strengthened, and market directions for the months ahead are outlined.
To stay updated on news and developments, visit mido.com and MIDO’s official social channels: MIDO_Exhibition | Instagram, Facebook, TikTok, LinkedIn, X, YouTube | Linktree
