The 3-day eyewear show concludes at Fieramilano Rho. Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days.   President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious […]

MIDO.COM: The new eyewear tradeshow website promotes Accessibility and Inclusion

MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. Milano, 21 November 2023 – The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. […]

Enjoy MIDO

After an edition with results that exceeded all expectations, with 22 thousand visitors in 3 days, MIDO is warming up for the 2023 edition, the number 51 in person. The appointment for all eyewear professionals is from 4 to 6 February 2023 at Fiera Milano Rho.