Zeus+Δione
Zeus+Δione is a luxury fashion & lifestyle brand that uses the Greek heritage and tradition as an inspiration to produce high end products. The brand has been associated with the core attributes of creativity, sophistication, innovation craftsmanship, authenticity and high quality of raw materials and design.
Zeus+Δione’s brand positioning evolves around craftsmanship, hand-made products, blending heritage elements and Doric style, always with the highest of standards and excellent quality materials.
With creativity, design and culture at its core, Zeus+Δione was born from a passion to revive and redefine the local craft of artisans all over Greece, producing pieces that go beyond tradition, exceptional quality and fashion. Each piece is innovative, yet classical, contemporary yet timeless, conceptualizing a new lifestyle that speaks to those who seek something rare.
Zeus+Δione aims to preserve the country’s and industry’s heritage through the usage of materials and techniques which would otherwise fade out and includes them as elements in Zeus+Δione collections.
Therefore, Zeus+Δione was excited to announce the launch of its first eyewear collection on 2017 and continues with great success by embracing the core values and distinctive aesthetic approach of the brand. Again, with skill and high quality in mind, the best Italian materials have been selected for collection of sunglasses and some unique colors have been created specifically for the collection.
With respect to local craftsmanship, all Zeus+Δione sunglasses are hand produced in the only eyewear factory in Greece with profound expertise, using the highest quality of materials. Each glass needs at least 3 months for its construction and passes through 74 stages until is refined. All the Sunglasses are also distinguished by the world-famous Carl Zeiss lenses, the world’s leading lens maker. Each glass is unique, with great attention to every detail and the secret policing recipe and guarantees the high standards of Zeus+Δione.
The Archetypon eyewear collection of 2019 is inspired by the history and culture of Greece, exploring Plato’s Theory of Forms. Theory of forms asserts by creating a distinction between the sensible world and the intelligible world. The intelligible world, which is invisible, non-physical, and consisting of the Forms, can only be apprehended by the soul. The sensible word, which is visible, physical, and constructed of imitations of the Forms, is apprehended via the body through the same principle. Every single pair of sunglasses acts as a window between these two worlds. Through the lenses of the Archetypon eyewear collection by Zeus+Δione we aim to offer a personalized experience. Building up a personal ideal world for every unique wearer that every object in the world we see, is a perfect copy of an ideal object found in a world Plato calls the “Realm of the Forms”.
