CircumEye#6: Innovation & Creativity
“Hello Athens, hello future,” says CircumEye#6 with its brand-new slogan and visual appearance, which has been renewed for the expo’s comeback at its known location. The content, visuals and communication reflect the move, and combine the familiar and traditional trade fair with the fresh direction taken by the l eading eyewear business show in its iconic home on the “Zappeion Megaron”, the historical Conference & Exhibition Center in the heart of Athens.
With new concept that goes far beyond a classic trade show, CircumEye inspires, designs, guides and interconnects the eyewear and future eyewear industry in Greece and East Mediterranean – inviting, engaging, and trendsetting. The new key visual represents this optimistic move into a new age of future eyewear
HELLO INSPIRATION
See you in the most inspiring platform for the eyewear community in Greece and East Mediterranean. CircumEye’s overall design is changing to accompany the conceptual innovations and moving forward into a new era. We say “Hello Inspiration!
VENUE
Zappeion Megaron, is one of the most emblematic Monuments of our country, distinguished for its prominent architecture, offers the ideal conditions for conferences, cultural, scientific and sports exhibitions. Zappeion Megaron is located in the historic center of Athens, very close to the most important archaeological sites of Athens. Located South of the National Garden and the West of the Panathenaic Stadium offers easy access.
Inspiration Area
In a specially designed area within the hall of brands.
Main Idea:
• Short presentations (up to 15 minutes) to Professional Optician visitors
• Intended ONLY for Opticians
• The presentations will be repeated regularly
• Open space
• Mixed topics – tips (eg social, merchandising, showcase, contact lenses, optometry, optics, sales)
• It has no sponsor
