MIDO 2024: 40,000 ATTENDEES OVER 3 DAYS!

The 3-day eyewear show concludes at Fieramilano Rho. Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days.   President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious […]

MIDO.COM: The new eyewear tradeshow website promotes Accessibility and Inclusion

MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. Milano, 21 November 2023 – The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. […]

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MIDO 2024 is coming back: From 3 to 5 February at Fiera Milano

At MIDO, from 3 to 5 February 2024 at Fiera Milano Rho, the entire eyewear supply chain will meet to exchange ideas, projects, prospects for the future of the industry and, above all, to do business and make trade agreements. Established in 1970 in Milan, MIDO is the leading international exhibition in terms of number […]

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Nicolas Fafiotte, President of the 2023 SILMO D’OR awards

A graduate of the ESMOD School of Fashion Design (First Prize in the Haute Couture category), Nicolas Fafiotte trained in Paris – particularly with Emmanuel Ungaro – before moving to Lyon in the early 2000s. He opened his design workshop, offering bespoke wedding dresses and evening gowns, just off Place Bellecour. He crafts “exceptional garments for […]

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SILMO Paris launches a Responsible Company Prize

More than a competition, an encouragement to emulate good CSR practices in the field of optometry. In the last few years, SILMO – the trade fair of reference in the optical and eyewear industry has begun to address corporate social and environmental responsibility (CSR). With punctual actions that inform and raise awareness, SILMO hopes to […]

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Interview with Amélie Morel, chairwoman of SILMO PARIS

The new advertising slogan for the 2023 edition of the trade fair is “Generation SILMO”. How did that tagline come about? A.M.: Several reasons – both rational and emotional – led us to this choice. For more than 50 years, SILMO Paris has remained the first and oldest professional trade fair to participate in the […]

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OPTICAL DESIGN CONTEST 2023: Discover the selection of nominees

Launched last year, the Optical Design Contest is preparing a new opus with the same objective: to be a stepping stone for the next generation and to stimulate creative innovation in eyewear through the eyes of students from design schools around the world. Based on the highest standards, this second edition takes on an essential […]

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What’s up at SILMO Paris?

Since it was founded, SILMO Paris has been committed to accompanying professionals in inventing the future of the optical and eyewear field with actions that inform and increase the industry’s potential “Amélie Morel, Chairman of SILMO Paris. So, with a new arrangement in Halls 6 and 7, the trade fair reinvents the circuit to stimulate […]