“Woke and Awake” by Myth Optical Greece
Myth Optical Greece is a company inspired by Greece. Our main influence is the artistic sense of Greek mythology. Our designs are expressed by surrealism and their creativity and goal is to highlight the uniqueness of each individual (wear Myth and you can be whoever you wanna be). We try to balance between style and of […]
PRODESIGN | DENMARK: Crafted to stand out
This season, we celebrate contrast, character, and craft. From bold expressions in acetate to the refined lines of titanium, every new addition is designed with clarity of purpose and a confident point of view. Whether you’re drawn to sculptural silhouettes, layered materials, or quietly bold details, this is eyewear built to express individuality — and […]
Theros Anikate Machan: The new Faos collection capturing the essence of the Greek summer
Faos Sunglasses proudly presents its 2025 summer campaign, Theros Anikate Machan — a collection inspired by the unbeatable power of the Greek summer, designed to offer our wholesale partners a unique commercial proposition with premium quality and timeless aesthetics. This year’s collection features brand-new acetate models with contemporary lines and distinctive milky & crystal colors […]
Blackfin Pacific: The essence of lightness
A 3mm block of titanium, processed to extreme thinness. Color is applied by hand with masterful artisan skill. Unmistakable style. Modern in shape and sophisticated in every detail, Blackfin Pacific ultralight full-frame spectacles epitomize pure minimalist elegance. Pushed beyond technical limitations, each frame is made from a single block of titanium, eliminating unnecessary welds. Refined […]
URBAN OWL: We are Athens
Urban Owl was born in the heart of a city that never hides its contrasts, our Athens. From ‘70s apartment blocks tagged with graffiti to ’30s neoclassical remnants basking in silence, from the noise of street vendors to the hush of Sunday morning coffees, the city is a mosaic of eras and emotions. Each Urban Owl […]
The Smart Lens for Intermediate and near vision
Office Smart is the ideal solution for presbyopes who desire a wide near vision without the unwanted lateral distortions and the sense of restriction in their workspace. Office Smart lenses offer: • Quick and easy adaptation.• Vision with a natural head position, no need for constant head turning in order to see clearly.• Wide near […]
KALOPSIA’S Latest Designs
This isn’t just eyewear. It’s a statement. A declaration of intent. Inspired by the trailblazers and the limit-pushers – our frames are for the risk-takers, the visionaries and the unapologetically brave; for those who move forward- head high, vision clear. CRAFTED WITH PURPOSE. BUILT TO LAST. • Made in Le Jura, France, where tradition meets […]
LODA participates in Mido for another year!
LODA with a rich history in eyewear frame manufacturing has been continuously evolving since 1954. At Loda we pride ourselves on our craftsmanship, ensuring that all models, even today, are designed and made in our Laboratorio in Athens with the same dedication and precision used since the 1960s. This year in Mido, we are focusing […]
HOYA’S LATEST INNOVATION
HOYA’s most advanced premium coating Exceptional clarity, scratch resistance and UV protection provide the effective combination of features for Hi-Vision Meiryo to be promoted as the most durable coating of HOYA. Due to the cleaning and eminent anti-reflective features, this coating boasts with exceptional and long- lasting clarity of vision and an elegant look. […]
Aquasoft; Complete care solution for soft contact lenses
Users ProfileCare liquid for all soft silicone hydrogel and hydrogel contact lens wearers. Properties and indicationsAquasoft solution contains hyaluronic acid, and is indicated for disinfection, maintenance, cleaning, moisturizing, rinsing and removal of proteins deposits for all types of soft including colored contact lenses. The sodium hyaluronate polymer, with its high viscoelastic properties, improves the lubrication […]