A broader vision for Design Eyewear Group in Greece
Starting this season, Design Eyewear Group’s Greek portfolio grows significantly as our local partner expands representation to include optical and sunglasses collections across the group’s brands, creating an even stronger and more diverse market offering.
With a portfolio spanning prestige brands, signature labels, children’s collections and licensed brands, Design Eyewear Group is uniquely positioned to support opticians with a diverse offering that caters to every consumer universe and market need.
The Prestige segment represents Design Eyewear Group’s most luxurious and expressive eyewear offering.
Brands in this segment are positioned at the higher end of the market and are characterised by strong visual identity, distinctive visual expression, premium materials and elevated craftsmanship.
The segment is aimed at customers and opticians who value eyewear as a deliberate statement: high in perceived value and clearly set apart from the mainstream.
This segment showcases Design Eyewear Group’s approach to artistic and premium eyewear.
The Signature segment represents Design Eyewear Group’s core proprietary eyewear offering.
Brands within this segment are defined by a thoughtful balance of design, functionality, comfort and commercial appeal. The products are developed with both independent opticians and end consumers in mind, delivering eyewear that is reliable, well-crafted and easy to wear day in and day out.
The Signature segment plays a central role within the overall portfolio, combining broad commercial relevance with strong product depth and a clear focus on everyday optical performance.
This segment reflects Design Eyewear Group’s ability to deliver consistent, high- quality eyewear across multiple markets, needs and styles.
The License segment consists of eyewear developed and distributed under third-party brand licence agreements.
Brands within this segment build on existing brand equity, consumer recognition and well-established brand values. Design Eyewear Group contributes its specialised expertise through product design, development, sourcing, sales, marketing and distribution.
The License segment enables recognized lifestyle and fashion brands to extend naturally into the optical category, translating their identity into relevant, well- executed eyewear collections.
This segment combines the strength of established brand names with Design Eyewear Group’s capabilities in delivering high-quality to a global market.
The Kids segment represents Design Eyewear Group’s specialised eyewear for children and younger consumers.
Products within this segment are developed with a strong focus on comfort, durability, fit and safety, combined with designs suited for everyday wear. Children’s eyewear requires specific attention to frame construction, materials and sizing to ensure good performance and easy day-to-day use.
The segment is shaped around the needs of both opticians and parents, while keeping younger wearers front of mind. These brands offer eyewear that feels good to wear,
works as it should, and has a strong sense of fun and personality.
This segment supports Design Eyewear Group’s ability to meet more specialised needs while creating eyewear that fits naturally into everyday life.
