MIDO INTRODUCES “THE EYEWEAR UNIVERSE”
The International Eyewear Show is one step ahead and the first in the fair sector to explore the possibilities of a tool that is transforming the advertising world
Generation SILMO
Decade after decade, the SILMO continues to evolve, develop, and grow, thanks togenerations of enthusiastic, hard-working professionals who rally the entire optical and eyewear industry, and thanks to the organising teams who endeavour to deal with market fluctuations, technological progress, social changes and ethical sensibilities, among much more. With each new generation, humanity and the […]
ULTRA LIMITED
SPECTACULAR EYES DESERVE INIMITABLE FRAMES ULTRA LIMITED CAMPAIGN LAUNCH SPRING/SUMMER 2023 In a brand-new campaign by the Italian artisan brand ULTRA LIMITED, all focus lies on the faceand the eyes, and the unique styling possibilities with a beautiful ULTRA artisan frame.Matching the individual frame designs with exotic decorative scarves that perfectlycoordinate with the vibrant colours […]
MIDO 2023: THE INTERNATIONAL EYEWEAR SHOW OPENS A NEW CHAPTER
Milan, 7 February 2023 – MIDO 2023 marks the beginning of a new era for the eyewear show with numbers that confirm its leadership position as it closed its doors yesterday on the 51st edition. The next MIDO will take place Saturday February 3rd to Monday February 5th 2024, at Fiera Milano Rho. Attendance peaked […]
It’s High Time for Dramatic Looks
Kamilia Kusz, Robert La Roche Eyewear The reign of the tiny sunglasses is officially over. This year, the frames are bigger, the shapes more dramatic and the lenses colorful and transparent. However, trends like these don’t come about randomly – they always reflect a societal shift. The more turbulent the times, the more opulent the […]
ENNI MARCO
Exterial attribute of interial style ENNI MARCO is one of the most noticeable brands in the optical market all over the world. The Italian roots of the company allow to create ultra-fashionable collections of both sunglasses and medical frames. They harmoniously combine top trends and a respect for traditions, original design solutions and a flawless sense […]
TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!
Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights! In celebration […]
SILMO Istanbul 2019, a trade fair that’s here for the long haul
Bringing innovation, dynamism and unity to the Turkish optical industry, SILMO Istanbul welcomed optical professionals from the MENA region to the Istanbul Expo Center, from 21 to 24 November 2019.
CircumEye #2
If you love eyewear, avant-garde design, independency, networking in a relaxed atmosphere and good vibes, then CircumEye is the trade event to visit
