URBAN OWL embodies the pulse of the modern city
In a world where eyewear is about both expression and functionality, Urban Owl seamlessly blends traditional craftsmanship with high- quality materials, presenting a colorful representation of contemporary eyewear design. Inspired by colors, architecture, and modern aesthetics, the new collection solidifies the brand’s position as a leading yet fresh voice in today’s eyewear scene.
A new vision for urban life
Rooted in the philosophy of slow fashion, the brand emphasizes conscientious production and sustainability, turning each frame into a work of substance. Known for blending traditional Italian techniques with a Greek touch, Urban Owl comes to life through a series of meticulous steps, each resonating with the vibrant and lively rhythms of the city. From the first designs to the final touches, every step reflects the diversity and dynamism of urban streets, culminating in frames crafted to endure over time, while carrying the essence of modern city life.
The new eyewear collection
The new Urban Owl SS24/25 eyewear collection is proof that the brand effortlessly combines design with functionality. The collection features frames with unexpected curves, 3D techniques, and unpredictable combinations. Whether it’s natural geometries or soft waves, the collection is inspired by natural forms, with each frame telling a story of contemporary complexity. Color remains the cornerstone of Urban Owl’s identity. In this collection, rich milky and crystal pastels meet shades like red, amber, and magenta. Combined with the signature cobalt blue, all the shades bring an energy of dynamic urban imagery.
Urban Owl Classics
Sunglasses remain an integral part of the brand’s narrative. With bold silhouettes and vibrant hues, they celebrate individuality and strike the perfect balance between modernism and timelessness, making them essential for every city dweller.
Each frame is made from high-quality materials, such as Mazzucchelli acetate, with ongoing research into the use of recycled materials. This approach reflects the brand’s culture of “loud” but above all responsible creation.
Urban Owl’s latest collections are an invitation to see things in a new way, celebrating individuality, craftsmanship, and conscious living. Discover the SS24/25 collection, available online at www.urbanowl.eu and in selected optical stores, exclusively through Nea Optiki Group.
