Snob Milano is halfway between mainstream and high-end brands. It is very well suited to people who are looking for something that is not a mass market brand, but who are not yet ready to switch to exclusive eyewear tout court. They are Opticians who want to get involved in the independent world, but to do it gradually. The fact that the design is not extreme, that FRANCO SORDELLI offers excellent internal organization and an efficient after-sales service is reassuring for them. Snob Milano is a brand that they have to recommend to their customers, as it is the kind of eyewear that currently sells “in the drawer”.